Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, March 20, 2009

This visit to Vegas has been a little bittersweet. That's because Afghanistan Affair man and I talked about coming here when he got back. Bastard. (Oops, did I type that out loud?) I've been to Vegas several times (solo every one) and I've always thought that it would be a great place to go with someone you were into. I mean, let's face it - Vegas IS Sin City. It's sexy. It's fun. It's hot! But, c'est la vie. The hope of finding somebody to share stuff like this with is what keeps me trying.

However, mostly the trip has been sweet. The weather is amazing, the town is packed (Spring Break and March Madness), and I'm here making money. I'm also sitting in my room at the gorgeous Bellagio enjoying the view:






See the mountains? And the water? That's where the fabulous Bellagio Fountains are - I can see them too when the shows on. How cool is this???


Not only is the view great, the Bellagio is decorated for spring and it is gorgeous:



Now that's some yard art I can live with! That globe has water coursing over it and it is breathtaking.


The speech went well (the BP does come in handy!) and I spent the rest of my day checking out the chocolate situation. One of the places mentioned in the LA Times - Chocolate at the Wynn - is closed. Boo!

But M & M World is alive and packed:









Now you have to admire the genius of M & M World. Every time I've ever been in one (Vegas,Times Square) it has been packed. This one is FOUR floors of M & Ms promotional items that people are falling all over each other to buy. People (myself included) are paying to buy marketing materials. I bought a M & M hoodie for $42 and I love it! I will plaster the M & M logo on my body and pay to do it! I love M & Ms and I want the world to know it! There was even a celebrity there:





I wonder if he's single?


You could also make your own color combination of M & Ms choosing from just about every color imaginable. Lowe's paint section ain't got nuthin' on Mars. At $11.99 a pound (good God!) these were flying out the door. Take that, Naked Cowboy.

But, of course, I didn't stop there.

There's a Vosges Store in the Forum Shops at Caesar's Palace. The Forum Shops are my favorite place to shop in Vegas. I love the ceiling that changes as if you were outside. I like the cheesy Greek statuary and the fountains. And they have some very high-end shops, but a good mix of affordable ones too. Oh - I saw the Cher store - she's performing out here. And the stuff was cool - kind of hip and Gothy. But if I met a guy wearing a Cher shirt - that would scare me. But I digress. Vegas does that to me - too many shiny objects.





Love the saying in the window: one taste and my lips were seething. Vosges is just soooo cool.

I was intrigued by this because I didn't really think seething seemed quite right, but number two in the definition is right on:

–verb (used without object)
1.to surge or foam as if boiling. (uh...maybe not, eww)
2.to be in a state of agitation or excitement. (oh, yes)
3.Archaic. to boil.

Oh - the fountains are going right now! WOW! It's dusk and they are lit up - so romantic. Sigh.

Anyway - I went a little crazy in Vosges. But, hey, I passed by all those ritzy designers and I don't gamble - what's a ton of chocolate? And I got something I have been dying to try. One of their cheese truffles:

I didn't have my autopsy tools, so I had to bite this one to show you the inside.

Gotta tell you - didn't like it. Ate one, trashed the other. At $2.75 each this wasn't the cheapest experiment. Hey - I guess I DO gamble! The money that goes to Vegas STAYS in Vegas!

The cheese taste wasn't too overpowering, but it was definitely there and I just don't think the combination does much for either chocolate or cheese. But you may like it. I didn't like the bacon chocolate combo either but some people do. I think these two are fads that will not stand the test of time. But hey, the Circus Peanut is still around, so what do I know?

I also went to Payard and have great shots of the chocolate fountain at Bellagio. But I'll save those for next time. Wish you all were here with me - we would be having a blast!!

The one good thing about being a solo traveler is you can spend as much time as you want doing whatever you want to do. It would be the rare man who would want to hike up and down the strip in search of chocolate. Freedom is a beautiful, beautiful thing. I am so lucky to be here, to have work that I adore, and a shopping bag full of some of the best chocolate in the world. I just need to stop thinking about what I don't have and start celebrating what I do have. Motivation by chocolate!!

Friday, August 8, 2008

Olympic Chocolate

The Mars Family is brilliant. (I stand by my assessment of the Naked Cowboy as an idiot.) Why do I think the Mars family is brilliant? Long ago Forrest Mars crushed his competitor Milton Hershey by thinking globally. (This was way before global thinking was a given.) Milton was focused on selling his chocolate in the US. Forrest was busy building a global empire. And the company is still at it.

I had no idea what the official chocolate of the Olympics was until I Googled it - of course, it's Snickers (one of my personal favorites). But when you go to the official Snickers web site, there's no mention of this. Know why? Mars didn't do this for sales in America, Mars did this for sales in China. The population of the US? about 301,139,947 The population of China? about 1,321,851,888. That's just a BILLION more people. (That's a helluva lot of Snickers Bars.) And great global business strategy.

I love the Olympics - I went when they were in Atlanta (if you didn't, you missed a fantastic opportunity). I love the patriotism, but also the celebration of all the athletes. The energy of the Olympic Games is hard to describe - it's unlike any sporting event I've ever attended. Maybe it's because the whole world is there - celebrating our best athletes. Maybe it's because the whole idea of the Olympics is so inspiring. This is from the official Olympic website:

FASTER — HIGHER — STRONGER
These three words encourage the athlete to give his or her best during competition.

To better understand the motto, we can compare it with the Olympic creed :

The most important thing in life is not the triumph, but the fight ;
the essential thing is not to have won, but to have fought well.

Together, the Olympic motto and the creed represent an ideal that Coubertin (founder of the modern Olympics)believed in and promoted as an important life lesson that could be gained from participation in sport and the Olympic Games: that giving one’s best and striving for personal excellence was a worthwhile goal. It is a lesson that can still be applied equally today, not just to athletes but to each one of us.

Here's to Mars for excellence in business; to the Olympics for excellence in sport; and to the rest of us to never stop striving. Let the Games begin!!

Wednesday, August 6, 2008

Tighty Whities

The Naked Cowboy is an idiot.

Okay, I know this is a revelation to, well, no one, but I feel compelled to restate the obvious. I had the great thrill of standing in Times Square this week, right across the street from M & M world:




That random medal around my neck is my new CSP (Certified Speaking Professional) award. I was in New York for the National Speakers Association Convention where I received the CSP and my friends felt it would be the perfect attire for my picture in front of M & M World. Hey - at least I'm wearing more than underwear!


Look how giant and cool that screen is behind me! If you were a random street performer who worked the street below and they put an M & M up there dressed like you, would you sue them? I repeat, the Naked Cowboy is an idiot.

I still wish they'd put an M & M up there that looked like me - maybe with short dark hair and a giant grin wearing a cheesy medal? How cool would that be?


Now M & M World was packed, but we did pop in for another picture:




Yes, that is yours truly in front of the Blue M & M dressed like Travolta. Think John's losing a lot of sleep over this? If he even knows about it, I bet he would laugh. Lesson - don't take yourself too seriously. If having an M & M in your image bothers you, you need to consider more comfortable underwear.

They have tons of images of the green M & M dressed up as the Statue of Liberty with the slogan "life, liberty and the pursuit of chocolate!" Think the French will sue? Or maybe the descendants of Thomas Jefferson? I think they all realize that imitation really is the sincerest form of flattery.


Here are the takeaways:


Don't take yourself too seriously and if you do, wear more than underwear.


If people are imitating you, you obviously fascinate them. Enjoy it. Your 15 minutes will be over all too soon.


M & M's are fun. They are round, brightly colored, and made of chocolate. Could anything be more perfect? Embrace your inner M & M - at http://www.mms.com/us/becomeanmm


And make sure before you pass through this world, you stand in Times Square and celebrate with your friends! Carpe diem! Carpe chocolate!